Monday 8 February 2016

Are you gullible?





Humans are irrational. I’ll prove it.


We’ve recently had permit parking introduced in surrounding roads, but not in our road. Guess what happened? That’s it - everyone’s parking in our road of course. That’s not stupid. That’s perfectly logical.
No permits required
I noticed that many cars were parked for the entire week without moving. This, on the other hand, is irrational. Why would you buy a car and use it once a week, if that?

Paid thousands for the car, paying insurance, road tax, MOT and servicing. Perhaps maintenance and repairs. Not to mention that with each second the value is going down. Isn’t the occasional uber cab, car hire or public transport cheaper than all that?

Permits required

In short, I believe there are too many cars on the road. In fact, I believe that if you don’t have a young family and don’t need the car for work, it’s questionable whether you need a car at all. 

The Mortgage Killer reckons if you use it only occasionally then it's time for Autotrader.

Then there’s the way that people choose their car purchase. Advertisers show how cool and fun the car is. 

(Notice advertisers show cars on empty streets - when was the last time you drove on an empty sunny street in the middle of a weekday?) Forget all the glitter: how good is the car really?
It must be true that people fall for all the advertising gimmickry because, clearly, people buy rubbish or poor value cars. 

For the Mortagage Killer, the only way to buy a car is to go to e.g. whatcar.com and find the cheapest car that fits your needs, with the highest star rating. The saving goes on the mortgage!



In fact, as I explain in my book ‘Murder Your Mortgage in 7 Years’, that’s the only way to choose any product. For me, brand is irrelevant. Get the cheapest item with the highest star rating. It’s easy to sort and filter items on Amazon, Argos and so on.


Let’s start being smart about how we choose our stuff!